If you want a custom jingle for your business, the process is usually much simpler than people expect.
You do not need to know music theory. You do not need to write lyrics. You do not need to arrive with a melody in your head.
You mainly need to know your business, your customers and what you want people to remember.
A good jingle maker should be able to take that information and turn it into music that feels like it belongs to your brand.
What do you need before getting a custom jingle made?
Start with the basics.
Before anyone writes a note, be ready to explain:
- your business name
- what you sell
- who your main customers are
- what makes your business different
- where the jingle will be used
- the feeling you want the music to have
- anything that absolutely must be included
You do not need to turn this into a perfect creative brief. Clear, simple information is enough to start.
When I create music for a business, I want to understand the business before I think about the song. If I know what the business is trying to achieve, the creative decisions become much easier.
Step 1: Decide what job the jingle needs to do
This is the most important place to start.
Do you want people to remember your business name?
Do you need music for social videos?
Are you running paid ads?
Do you want a short hook at the end of every video?
Are you looking for a full brand song that can be reused across different marketing?
The answer affects the length, style and structure of the music.
A business that mainly posts Reels may need something very different from a business planning a radio campaign.
Do not start with, ‘I want a 30-second jingle.’ Start with, ‘This is what I need the music to do.’
Step 2: Choose the right jingle maker
Not every jingle service works the same way.
Some providers focus on traditional radio and television production. Others focus on short digital content. Some provide simple resung jingles. Others create original music from scratch.
Before choosing someone, listen to their work.
Ask yourself:
- Does the music sound varied, or does everything sound the same?
- Can they write for different types of businesses?
- Do the jingles actually mention the business in a memorable way?
- Does the production quality fit where you plan to use it?
- Do they understand marketing as well as music?
You can hear examples of my work in the King of the Jingle portfolio.
Step 3: Give the creator useful business information
The stronger the information, the stronger the starting point.
Useful details include your best-selling product, your location, your audience, your tone of voice and the main reason customers choose you.
You can also share phrases customers use, common questions people ask or words you definitely do not want used.
What matters most is relevance.
A jingle for a bakery should sound like it belongs to that bakery. A jingle for a mechanic should not sound like it was written for a beauty salon.
That sounds obvious, but generic music is one of the easiest ways to make a business disappear into the background.
Step 4: Talk about style without over-directing it
You can absolutely share musical references.
If you like funk, soul, rock, pop, dance, country or something playful, say so.
But you do not need to arrive with a full production plan.
It can be more useful to describe how you want the business to feel.
For example:
- fun and cheeky
- warm and local
- premium and confident
- fast and energetic
- friendly and family-focused
- bold and memorable
That gives the jingle maker room to create something original rather than simply copying a reference track.
Step 5: Agree on what is included before the work starts
This is where comparing jingle services becomes important.
Ask what the package includes.
Check:
- the approximate length
- how many revisions are included
- whether vocals are included
- whether you receive an instrumental
- whether shorter versions are included
- what file formats you receive
- what commercial usage is included
- whether there are ongoing fees
This also helps you compare prices properly.
I covered this in more detail in How Much Does a Custom Jingle Cost in Australia?
Step 6: Let the first version do its job
The first version is where the idea becomes real.
Listen for the big things first.
Does it feel like your business?
Does the name sound natural?
Is the main idea easy to remember?
Does the energy fit your customers?
Try not to get stuck on tiny production details before deciding whether the core idea works.
When I send a jingle to a business, I want the first reaction to be about the idea and the feeling. Small adjustments can come after that.
Step 7: Give clear feedback
Good feedback is specific.
Instead of saying, ‘I don’t like it,’ say what is not working for you.
For example:
- the music feels too serious
- the business name needs to stand out more
- the tempo feels too slow
- the ending needs more energy
- one lyric does not sound like something our customers would say
That gives the creator something useful to work with.
Also say what you do like. If the chorus works but the verse does not, that matters.
How many revisions should a custom jingle include?
There is no universal rule, but the revision policy should be clear before you order.
Some packages may include one revision. Others include two or more.
At King of the Jingle, the revision allowance depends on the package.
The goal is not endless rewriting. It is getting the core idea right, then making sensible adjustments where needed.
Do you need to write the lyrics yourself?
No.
You can provide words or a slogan if you already have them, but you do not need to write the song.
In fact, trying to force too much information into the lyrics can make the result harder to remember.
A good jingle writer should be able to take the important business information and shape it into something natural and musical.
That is part of the service.
Can you use your business name in the jingle?
Yes, and in many cases that is one of the most useful things you can do.
If the memorable part of the music contains the business name, the hook and the brand become connected.
That can be especially useful in advertising, where people may remember a catchy line but forget which company the ad belonged to.
You can read more about that in Jingles for Advertising.
How long does it take to get a custom jingle made?
Turnaround depends on the creator, the complexity of the project and how quickly feedback is provided.
A simple business jingle can usually move faster than a large commercial project involving several performers, multiple versions and a long approval process.
If you have a campaign deadline, mention it before ordering.
Fast delivery is useful, but rushing the creative process so much that the result becomes generic usually defeats the purpose of ordering custom music.
What files should you receive?
At minimum, you should receive a finished audio file suitable for the intended use.
Depending on your package, you may also receive:
- MP3 files
- WAV files
- instrumental versions
- short edits
- alternative mixes
- versions designed for video or social media
Ask before ordering if you know you need a particular format.
What about copyright and commercial use?
Do not assume that paying for a jingle automatically means you own every right to the music.
Copyright ownership and permission to use the music commercially are separate things.
Check what the licence allows and where you can use the finished track.
If you plan to use the music in paid ads, YouTube, social media, radio or other commercial content, make sure those uses are covered.
What makes a good custom jingle brief?
A useful brief is short and clear.
You can answer these questions:
- What is your business called?
- What do you sell?
- Who are your customers?
- What should people remember?
- What feeling should the music create?
- Where will you use the jingle?
- Is there anything that must be included?
- Is there anything we should avoid?
That is enough to start a useful creative conversation.
Should a small business get a custom jingle?
If you regularly create content or advertising, it can make a lot of sense.
A custom jingle gives you a reusable audio asset instead of starting from scratch every time you make a video.
It can also become part of your wider audio branding, helping people recognise your business through sound as well as visuals.
You do not need to be a national brand to use that idea.
A local business can benefit from consistency too.
How to get started with King of the Jingle
I built King of the Jingle to make custom business music easier for small businesses to access.
My background combines songwriting, performing, music production and digital marketing. That means I am thinking about the business as well as the song.
Custom jingles start from A$97.
If you are ready to give your business its own sound, get your custom jingle started here.