Useful ideas about jingles, sonic branding, songwriting and using music to help people remember your business.
We’re building a practical library for business owners who want to understand jingles, brand music and how sound can support marketing.
An advertising jingle is a short, memorable piece of music created to promote a business, product or service. Learn why businesses still use jingles and how they work today.
Audio branding gives your business a recognisable sound. Learn what it includes, how small businesses can use it, and where a custom jingle fits.
Find out what affects custom jingle pricing in Australia, what different options can cost, and what your business should look for before buying.
Michael “Howie Bounce” Harwood has spent decades around music, from songwriting and DJing around the world to marketing and music business studies. King of the Jingle brings those skills together to create custom jingles and brand songs for businesses.
Hear the work, learn how the process works and find out what a custom jingle could sound like for your business.
